Casting Calls - 5. TEXAS LAKESIDE - REAL VIETNAMESE (or Asian) FAMILY

5. Texas Lakeside - Real Vietnamese (or asian) Family

Heinz - The United Tastes Of America

Commercial SESSION: $500+20% (8hrs) | USAGE: *$2000+20% Man, Woman 5 - 79 Non Union Principal 01/28/2026
Tampa Miami Orlando Jacksonville Charleston Dallas Houston San Antonio Austin

About the Job

SEEKING: REAL VIETNAMESE (or Asian) FAMILY consisting of Kids aged 5-7 + Teens aged 13-15 + Mom & Dad aged 35-45 + Grandfather aged 70s. LOCATION (portrayed): Texas Lakeside Family Cookout STYLE: • Lightweight textures: cotton polos, woven sets, linen pants, flowy blouses • Hints of cultural pride: áo dài-inspired silhouettes,subtle embroidery • House slippers or sandals, casual and breezy looks • Hair tied back, minimal makeup, comfort styling CASTING CUE: Could layer in subtle details - house slippers, specific foods, bilingual warmth. ——— ‣ Intergenerational storytelling moment ‣ Kids lighting lanterns, adults chopping fruit, elders telling stories ‣ Consider real families or talent with lived Vietna-mese heritage TONAL NOTE: Intimate, reverent, care-driven. This vignette is emotionally rich but visually restrained. The tone is warm with gestures that matter more than dialogue. So show the hands preparing food with elders observing and kids learning through proximity. Joy here is expressed through attention to detail and learned care: slicing fruit, adjusting a plate, translating across generations. The lake / coastline is not a spectacle — it’s a backdrop to generational continuity. This scene carries deep cultural specificity and should be treated with tenderness and respect. CREATIVE OBJECTIVE: Showcase a multigenerational Vietnamese American family through a lens of quiet, intergener-ational warmth and cultural continuity. This isn’t loud or performative — it’s the kind of summer gathering where traditions are passed down through food, storytelling, and care-based rituals.

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